The nation’s first-ever community-wide festival of laughter, Gilda’s LaughFest, starts this week. To celebrate the start of LaughFest 2019, the community is encouraged to YELLOW UP on March 7, in support of the festival and to raise awareness for “the serious behind the funny”—the free cancer, grief and emotional health support programs offered through Gilda’s Club Grand Rapids. In addition, kick off party Laugh @ Rosa will take place at Rosa Parks Circle to celebrate opening day.

Beginning March 7, businesses all around Grand Rapids will display yellow LaughFest yard signs and window displays. At night, the city will glow yellow with LaughFest smiles. Individuals are invited to Yellow Up and follow LaughFest on social media and tag #YELLOWUP for the opportunity to win tickets and prizes.

Laugh @ Rosa will take place at Rosa Parks Circle on March 7 form 11am to 3pm. The kick off party invites the community to come celebrate the opening day of LaughFest with activities, contests and a chance to win free tickets to one of LaughFest’s shows. The party will be a place where people can learn about LaughFest and venue information. Performers, comedians, sponsors and community partners will be present. There will also be local food trucks and music at the party. Laugh @ Rosa will not only get everyone excited for the festival, it will engage the residents of Grand Rapids in an exciting and laughter provoking ways.

Additionally, Pack the Pub will take place at Creston Brewery (located at 1504 Plainfield Ave NE) from noon to 11 p.m. This event invites everyone to come out and join LaughFest at Creston Brewery as 15 percent of all sales go to benefiting LaughFest and Gilda’s Club Grand Rapids.

The LaughFest Stand-Up Showcase will kick off at 9 p.m. at Vander Mill Grand Rapids (located at 505 Ball Ave NE). The audience will get a chance to see some of the best comedic talent from all across the country. This event is free.