The Local Beat: Eastern Floral

by Kate Branum

Spring is right around the corner, and Eastern Floral (2836 Broadmoor Ave SE in Grand Rapids) has stocked up on the latest floral and homeware trends to help you freshen up your space. The shop features a variety of springtime favorites, including traditional and timeless tulips, bold and beautiful hyacinths – which are available in several rejuvenating pastel colors – delicate daffodils and vibrant irises. This year, there will also be a significant focus on greenery. Notoriously used as a support in most flower arrangements, greenery has recently started being recognized and used for its own natural, organic qualities. Eastern Floral highlights textured and wispy greenery, such as Seeded and Silver Dollar Eucalyptus, which mimics the abstract beauty of freshly-picked selections from the garden.

The homeware collections featured at Eastern Floral have also adopted a more natural and organic style. With simple farmhouse-inspired designs, (think Fixer Upper star Joanna Gaines), each collection showcases shades of green and rich pops of color against neutral backgrounds. Pair these clean-cut designs with a vase of hyper-realistic silk-stemmed faux flowers and greenery, and you’ve got a welcoming, serene oasis that will make you forget all about the winter blues.


 
When she’s not writing or editing for WLM, you’ll find Kate out and about in downtown Grand Rapids, working on a craft project or scrolling through cat videos on social media. Reach out to her at: kmbranum@gmail.com


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