Michigan native, Julie Brinks has recently been named Vice President and General Manager of WOOD-TV (NBC), WOTV-TV (ABC) and WXSP-TV (My Network) and associated digital services including woodtv.com and wotv4women.com, serving Grand Rapids, Kalamazoo and Battle Creek.
Brinks has accumulated over 30 years of experience in local and national sales management, local programming and content, new business development, operations and strategic planning across multiple media platforms. Prior to joining Nexstar, Brinks served as General Manager of KOHD-TV (ABC) and KBNZ-LD (CBS) in Bend, Oregon, where she focused on brand development, local content leadership and excellence in viewer and client experience. During her tenure, she oversaw the launch of the stations’ news programming, managing all aspects of local branding, creative development, news set construction and talent recruitment.
Brinks has also held a position as Principal Consultant for Vici Media where she provided strategic direction, digital marketing and revenue development services to broadcast groups and individual stations as well as VP / General Manager of KGUN-TV (ABC), KWBA-TV (CW) and four radio properties in Tucson-Sierra Vista, Arizona. Additionally, she served as VP / General Manager of WPBN-TV (NBC) and WTOM-TV (NBC) in Traverse City- Cadillac, Michigan, where she developed and led highly effective teams and implemented sales, marketing and digital media initiatives.
“Julie is a well-respected leader with an impressive broadcast television and sales management career that spans over three decades, including significant experience managing local media operations with multiple affiliations across a diverse range of markets and in Michigan,” Diane Kniowski, SVP and Regional Manager at Nexstar noted. “Her return home will be welcomed by the local community. As a local native, she has built deep community connections and a solid reputation as a trusted business partner who is committed to the growth and economic success of local businesses. In addition, she has a long-term record of exceeding economic goals by implementing innovative programming strategies and unique digital concepts while elevating the level of service provided to the local viewers and advertisers. Throughout her career, Julie has demonstrated a results-oriented and entrepreneurial approach to the business of broadcasting and we are confident that her valuable management expertise, strong relationships and deep dedication to the local community will enhance the position of our broadcasting and digital media operations in Grand Rapids-Kalamazoo-Battle Creek.”
Brinks is grateful for the opportunity to return to her home state with her husband and two sons, where she’s developed deep personal, business and community relationships.
“WOOD-TV is the local market leader with a strong digital presence and long-term record of exceptional community service,” Brinks said. “In my new role, I will utilize the management and marketing experience built over my career to further grow the operations while delivering excellent results and greater levels of service to the local community. I look forward to working alongside the exceptional local media teams at WOOD-TV, WOTV-TV, woodtv.com and wotv4women.com, as we work to expand our marketing solutions across multiple platforms for our advertising partners, while also building continued viewership growth through the delivery of enhanced local news and entertainment programming for the local audiences we serve across 14 counties in Grand Rapids-Kalamazoo-Battle Creek.”
Brinks earned her Bachelor’s degree in Broadcasting and Cinematic Arts from Central Michigan University and is also a graduate of the National Association of Broadcasters Education Foundation’s Broadcast Leadership Training (BLT) program. She has been a member of Rotary International and served on numerous community boards including the American Red Cross, Junior Achievement and City Club of Bend. She also worked as Chair of American Heart Association’s “Go Red” for Women and was a founding member of Haven Totes, Inc., a Tucson-based organization that provides life essentials for children and families in need.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.