by Bri Kilroy
From the moment October ends, there’s an immediate shift from “trick-or-treat” to “eat, drink and be merry,” welcoming the holiday season with the warmth we’ve been anticipating all year. Flowerland sweetens the transition with two mouthwatering holiday events that make attendees of all ages feel like “a kid at Christmastime.” The annual Holidazzle Christmas Open House, happening in Grand Rapids at the Alpine location (Nov. 10) and the Kentwood location (Nov. 17), transforms Flowerland into Candy Land, complete with a journey through Lollipop Woods, Gum Drop Mountain, the Peppermint Forest and Grandma Nutt’s Peanut Butter House.
“[The event] is wrapped around the concept of gathering,” Rick Vuyst, CEO of Flowerland and King Kandy himself, said. “Candy Land is very nostalgic for us and it’s important to remember that Christmas is a kids’ holiday, and also a family holiday.”
Holidazzle doesn’t mess around when it comes to creating an event that resurrects the wonder and awe you felt as a kid during the holiday season. We trust your inner child is going to go wild over stations like Cupcake Commons and the Hot Chocolate Bar while making its way to Candy Castle to get a photo with King Kandy, but wine sampling from Art of the Table and live demonstrations that guide you on spreading the holiday cheer to your home allow your adult side to indulge as well.
“Candy Land is very nostalgic for us, and it’s important to remember that Christmas is a kid’s holiday and also a family holiday.” —Rick Vuyst, CEO of Flowerland
Aside from reformatting the interior to reflect a life-size version of everything you love about the classic board game, Flowerland serves as the hub for holiday inspiration with a phenomenal selection of life-like Christmas trees displayed with carefully selected ornaments.
“Our goal is to inspire people to decorate their own home, so we have plenty of pre-decorated trees on display, and people can purchase the ornaments right off the tree if they want,” Vuyst said.
From the forest of life-like trees to the abundance of wreaths in all sizes to the cornucopia of light sets that let you “glow nuts with decoration,” Holidazzle sparks the Christmas spirit within and leaves people basking in the joy of the season. Partygoers have the opportunity to extend that joy by arriving with a new, unwrapped toy to donate to the Toys for Tots donation bucket.
While these enticing features shed a spotlight on what people can expect at Holidazzle 2017, King Kandy is still leaving room for surprises. King Kandy’s Mystery Treasure Chest is full of treats that are only known to King Kandy, but guests can register onsite to go home with the whole lot at either Holidazzle event. Shoppers also receive special deals on their in-store purchases; so if you’re looking to bring some Holidazzle flare into your home, get the goods here.
Both Holidazzle events are free to attend, but you must visit the Eventbrite page at Myflowerland.com to register. Everyone who registers is entered into a drawing to win a 7.5-foot, pre-lit Christmas tree and are set to attend the holiday event of the season.
Holidazzle takes place at Flowerland’s Alpine location (3801 Alpine Ave. NW) Nov. 10 and its Kentwood location (4321 28th St. SE) Nov. 17, each 6-9 p.m. Gather friends, family, loved ones and co-workers for a holiday celebration that makes everyone’s sweetest dreams come true.